Flower Power

Scientific Proof Of Flower Power

A recent behavioral research study conducted by Nancy Etcoff, PhD, of Massachusetts General Hospital and Harvard Medical School found people have less worry and anxiety and feel less depressed when fresh-cut flowers are present in the home. “Other research has proven that flowers make people happy when they receive them” Etcoff says. “What we didn’t know
is that spending a few days with flowers in the home can positively affect
a wide variety of feelings.”

The Home Ecology of Flowers Study at Harvard uncovered three main findings:

  • Flowers feed compassion

  • Flowers chase away anxiety, worries and the blues at home.

  • Living with flowers can provide a boost of energy, happiness and enthusiasm at work.

Overall, people in the study simply felt less negative after being around flowers at home for just a few days. “As a psychologist, I’m particularly intrigued to find that people who lived with flowers report fewer episodes of anxiety and depressed feelings, Etcoff says. “Our results suggest that flowers have a positive impact on our well being.”

Dr. Etcoff expounded on the study saying” What I find interesting is that starting the day in a more positive mood, you are likely to transfer those happier feelings to others – it’s what we call mood contagion. Imagine how big a difference a better morning mood can make.”

In addition to the Home Ecology of Flowers Study at Harvard, researchers at Rutgers, the State University of New Jersey, released the results of their six month behavioral study on the health effect of flowers on senior citizens. The main findings of the study are as follows:

  • Flowers decrease depression

  • Flowers refresh recent memory

  • Flowers encourage companionship

“The results are significant because as our nation grows older and life becomes more stressful we look for easy and natural ways to enhance our lives – and the lives of our aging parents,” says Dr. Jeannette Haviland-Jones, professor of psychology and director of the Human Development Lab at Rutgers and lead researcher on the study. “Now one simple answer is right under our noses.” “Instinct tells us that flowers lift our spirits, but their effect on seniors is especially profound, if not surprising,” says Haviland-Jones.

“What’s most exciting about this study is that it challenges established scientific beliefs about how people can manage their day-to-day moods in a healthy and natural way. Now science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being,” says Dr. Haviland-Jones. She also points out “When it comes to receiving flowers, men and women are on the same playing field. It seems we all express extraordinary delight and increase our social behavior.”


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